IKEA Social Activation
IKEA Winter Sale Call-It-Whatever-You-Want IG Stories Activation
Most iconic sales have an iconic name to match. But not the IKEA Winter Sale.
That’s why we decided to let our customers give it a name with our Call-It-Whatever-You-Want Mad Lib on Instagram. For five days, we engaged IKEA Instagram followers on Stories and enabled them to vote on a name while creating buzz about the Sale. The results were both comical and well received.
Produced By Ogilvy NY