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IKEA Social Activation

IKEA Winter Sale Call-It-Whatever-You-Want IG Stories Activation


Most iconic sales have an iconic name to match. But not the IKEA Winter Sale.

That’s why we decided to let our customers give it a name with our Call-It-Whatever-You-Want Mad Lib on Instagram. For five days, we engaged IKEA Instagram followers on Stories and enabled them to vote on a name while creating buzz about the Sale. The results were both comical and well received.


Produced By Ogilvy NY

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